An app that is here to remind you to breath. Life can get overwhelming, and feelings of stress, anxiety, and depression are almost inevitable. Deep Breath has been created to guide you through your stresses with breathing exercises, journaling, mood tracking, and so much more!
Main Goal
Deep Breath aims to provide multiple mental health relief techniques into one app in order to give people who struggle with challenges such as anxiety and depression a convenient way to both track their current emotions as well as temporarily relieve them
Design Process
When creating the branding, it was important to design a logo that reflects the overall calming nature of the app as well as resonate with the younger target audience. This lead to including important symbols for growth as well as breathing and body equilibrium
Special Features
It was important for me to take features present in other mental health apps and create a space where all of those features could coexist. Most mental health apps are focused on one aspect of mental stress relief as opposed to multiple. Deep breath accounts for those who do not fit strictly one way
Brand Symbols
The brand logo features the well known Enzo symbol which reflects the acts of reflecting as well as letting go. The tree is also featured to symbolize personal growth. The heart highlighted in orange is the brand mascot, Serah, being short for Serotonin
Digital & Print
When creating print advertising, it was important to display ads in public spaces that make most sense contextually to the app. It was also important for me however to highlight the brand's digital aspects